Nepal Tourism Board (NTB) conducted sales mission in three Indian cities of Lucknow, Kanpur and Varanasi from May 10 to 13. During the Sales Mission around 120 tour operators and 60 media representatives were updated and apprised about the tourism of Nepal with special focus on the offer to the Indian markets along with programs of NTY-2011. A wide range of products catering to all segments – Pilgrimage for old aged, Soft adventure for youths and leisure activities for the middle – aged were on offer. NTB announced Nepal’s government decision to implement one window policy to ease surface transportation for Indian tourist vehicles to Nepal during the mission.

Nepal Tourism Board along with seven private travel & tourism companies and the national flag carrier NAC took part at the Arabian Travel Market 2011 held in Dubai from May 2 to 5 May, 2011. NTB officials and participating companies, while promoting the major tourism attractions of Nepal also highlighted the national campaign Nepal Tourism Year 2011 (NTY-2011).

A special tourism promotion program was jointly organized by the Embassy of Nepal, London and the Nepali Community in Northern Ireland at Belfast, Northern Ireland on April 6, 2011. Special focus of the program was on the Nepal Tourism Year 2011 campaign.
During the event, the Nepalese ambassador to the UK, Dr Suresh Chalishe, named Hannah Shields – the first woman from Northern Ireland to climb Mount Everest – as Nepal Tourism year 2011’s Goodwill Ambassador. Shields, a dentist from Co Londonderry had scaled the world’s highest peak in May 2007.
The programme was attended by about 200 people- most of them were from Northern Ireland. Right Hon. Minister Edwin Poots of the Department of the Environment of Northern Ireland, Lord D. S. Rana, Mt. Everest summiteers from Northern Ireland, Councillor John Scott, were some of the prominent figures present on the occasion.

To promote Nepal Tourism Year 2011, the Nepalese government has taken steps to publicize the NTY campaign at the international level. The government has decided to air promos of Nepali tourism in the various international media including the BBC and CNN. For this the government has allocated a budget of Rs 130 million. The NTY promotion committee plans to use the allocated funds for international promotion in three sections. Out of the allocated mount, Rs 60 million has been set aside for India, Rs 30 million for China and the rest for other source markets. The promotion in India is slated for summer (April-June) targeting the Indian holiday season. The package will be launched through TV, newspapers, hoarding boards and online media. The promotion in China will be held during June-July. With the budget being short to carry out the promotion program in other source markets, particularly in Europe and the US, the committee had requested the BBC and CNN to reduce the tariff.

Nepal Tourism Board (NTB) along with two private sector travel companies participated at the Guangzhou International Travel Fair – 2011 (GITF-2011) in China. The fair was held at Jinhan Exhibition Center in Guangzhou, from March 24 to 26, 2011.  More than 500 exhibitors representing 40 countries participated at the fair.  Destination Nepal, with main focus on Nepal Tourism Year 2011 was promoted at the fair. The Nepal stall attracted more than 10,000 visitors, 500 travel agents and tour operators during the fair. On the last day of the fair, NTB was awarded with the ‘Best Supporter Award’.