PATA (Pacific Asia Travel Association), the organization that has played integral role to promote the travel destinations in Asia Pacific Region since 1951 in exclusive partnership with TripAdvisor announces PATA CEO Challenge.

PATA CEO Challenge aims to honor relatively less frequented or emerging travel destinations that comprise uniqueness and cater diversified aspects of history, culture and nature of the destination. The primary goal of the CEO Challenge is not only to promote emerging destinations; it also aims to showcase the highlights of these destination in the global travel market amongst millions potential travelers in sustainable manner.

For complete details on PATA CEO Challenge please see here.