Nepal Tourism Board along with 23 travel companies from Nepal participated at the world’s biggest travel fair, ITB held in the German city of Berlin from March 9 to 13, 2011. Nepal and Nepal Tourism Year 2011 was promoted at the fair as “the birth place of Lord Buddha and the cradle of Buddhism”. The Nepal delegation organized a press conference which was attended by more than 60 German media representatives and tour operators. ITB Berlin 2011 had 11000 exhibitors from 188 counties.A total of 110,000 trade people and 700plus media professionals from 92 countries including a total of 170,000 people visited the trade fair.