Nepal Tourism Board in association with Nepal Airlines Corporation and eight travel trade companies participated at the Arabian Travel Market in Dubai from 4-7 May 2010. The fair was inaugerated by HH Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai . On the first day of the fair, his excellency Mr. Arjun Bahadur Thapa (Nepal’s Ambassador to UAE) and Mr. Dipak Adhikari, Deputy Chief of Mission, Nepal Embassy, Abudhabi welcomed VIPs and delegates at the Nepal stall. They also replied to visitors’ queries on visa, traveling formalities & “NTY 2011”. Adventure and cultural products of Nepal seemed to be quite popular among the visitors. ‘Nepal Tourism Year 2011’ also received much attention from the visitors as well as the media.